XP

, short for experience points, is a resource used to determine the player's level (neither of these should be confused with the stars characters earn by playing minigames). It is earned by building and collecting from shops, building houses and decor, welcoming characters, completing quests, removing obstacles and clearing expansion zones, and winning it in the Balloon Pop minigame.

Earning enough XP for the next level automatically causes the player to level up, whereupon Princess Celestia awards the player bit: bits and at least one ; sharing the message additionally rewards one. In addition, most levels up to 52 unlock new characters, shops, or decor.

Upon reaching the current maximum level of 90, the player will have. XP earned after reaching the maximum level is not kept.